Client:
Golden Days Cultural Festival: "1700 tallet - globalisering, gossip og grådighed" (1700s - globalization, gossip and greed")

Background:
The festival "The 1700s - globalization, gossip and greed" Golden Days emphasized on the century's topicality, focusing on the period in which Denmark truly met the world. The period was characterized by international connections and exchanges, and in the 1700s the seeds of today's democratic society were sown. The period is still a key historical point for some of the most important debates on principles that characterize modern Denmark. The festival offered everything from exhibitions and debates on current topics with roots in the 1700s to masquerade balls and evenings emphasizing Eastern mysticism.
The festival's goal was to establish the topicality of the 1700s and thereby strengthen future discussions on freedom of speech, culture, human rights and gender equality.

Solution:
A viral 3-spot campaign.
The purpose of the the three viral spots was to topicalize the three key notions: globalization, gossip and greed, that arose during the 1700s, and present them in a modern context. The campaign ran in cinemas in Copenhagen as well as over the internet and community media.

WATCH THE THREE SPOTS FROM THE MENU TO THE LEFT OR BY CLICKING BELOW:
globalisering (globalization)
grådighed (greed) 
gossip (gossip)